2˝ days of FUN!

Pacific Media Expo 2007
Veterans' Day
Holiday Weekend
November 9 to 11, 2007
Hilton Los Angeles Airport


June Raffle
Win a softbound Japanese script for the anime Claymore autographed by Takahiro Umehara, and 2 PMX 08 full badges! (June Raffle closed on 06.30.08) (06.20.08)

PMX 2008
PMX will be returning to the LAX Hilton during Veterans Day Weekend, November 7-9, 2008. (06.08.08)

May Raffle
Win an autographed DVD of Flash Point and Goodies from The Forbidden Kingdom! (May Raffle closed on 05.31.08) (05.16.08)

April Raffle
Win an autographed CD from the band The Slants! (April Raffle closed on 04.30.08) (04.24.08)

March Raffle
Win an Angelic Pretty poster, signed by Maki and Asuka! (March Raffle closed on 03.31.08) (03.24.08)

February Raffle
Win a DVD Box Set of the K-Drama series My Lovely Sam Soon, and 2 free memberships to PMX 2008! (February Raffle closed on 02.29.08) (02.21.08)

January Raffle
Win an autographed Thee Out Mods demo CD, and 4 free memberships to PMX 2008! (January Raffle closed on 01.25.08) (01.16.08)

Photo Album / '08 Pre-Reg
Myspace photo album has been posted! For returning members, we are offering November 11, 2007 ONLY a $20 special price on pre-registration for PMX 2008. (11.11.07)

Ragnaholics Unite!
The Ragnaholics forum is hosting a Ragnarok Online panel with special guests from the game. Saturday, Nov. 10 from 1 to 3 p.m. in the Pasadena Hollywood Gardens. Q&A, games, prizes and fun!. (11.08.07)

Anime Schedule Added
The detailed schedule grids have been updated. (11.07.07)

Anime consumes another
Kenjiro Tsuda will be unable to attend PMX due to scheduling conflicts with a new anime project. (11.06.07)

James Kyson Lee
James plays Ando on Heroes and will be appearing at PMX this year! (11.06.07)

K-Drama Track Expanded
The detailed schedule grids have been updated. (11.05.07)

PMX Facebook Event
Facebook users, please join our facebook event and invite your friends! (11.05.07)

Collin Chou
This martial arts movie veteran will discuss his career and talk about his latest project. (11.05.07)

A day with Spike Spencer
Voice Actor Spike Spencer educates and entertains all comers at his three panels on Sunday. (11.05.07)

Asian Food Challenge
Only the strongest stomach shall prevail! Rules, prizes, and sign-up information are here. (11.05.07)

OLIVIA auction is over!
The PMX06 guitar autographed by OLIVIA has been SOLD for 101,100 Yen! (11.05.07)

Programming Schedule
It's here! The grid schedules for programming are up on the Programming Page. (11.05.07)

Convention Hours
An overview of PMX convention hours has been posted to the home page. (11.04.07)

Live programming
Descriptions of the Panels and Workshops at PMX has been posted. (11.01.07)

Movies and drama
PMX announces the Asian Cinema and Korean Drama that will be shown during the convention. (11.01.07)

OLIVIA auction is live!
PMX is auctioning off a Roswell Rhoads Jackson custom electric guitar autographed by OLIVIA. (10.26.07)

Brunch tickets are OPEN!
Enjoy an elegant tea party while you watch a runway fashion show of Angelic Pretty's new Sweet Lolita fall collection. Details here. (10.26.07)

Concert ticketing
The policy for concert tickets have been posted in the Music tab. Performance dates have also been posted. (10.25.07)

Gothic lead
Cure Magazine and Anime Jungle are bringing MYM, lead vocalist of the Japanese Gothic rock band GaGaalinG for an autograph signing in the Exhibit Hall. (10.25.07)

CosFest signups
Registration for the PMX CosFest is now open. (10.23.07)

Pumping the phones
PMX adds Head Phones President to its music lineup. (10.22.07)

Artists signups
The Exhibits tab has been updated with information on how to sign up for Artists Market tables and Exhibit Hall booths. (10.22.07)

Scouting the area
The Location tab has been updated with information about nearby eateries and parking options. (10.22.07)

All dressed up...
The dress code for the Angelic Pretty Fashion Brunch have been posted. (10.19.07)

New tunes
Check out samples of music from The Candy Spooky Theater in the music player above. (10.16.07)

Bringing more music
PMX adds two more bands to its lineup: The Candy Spooky Theater and D&L. (10.15.07)

More hip-hop
Hip-hop crews Kaba Modern and Get Down Dolls will be participating in PMX's .pure furisuta event. (10.15.07)

Three more guests
PMX announces a trio of anime guests of honor: Voice actress Yukana, Director Hiroyuki Tanaka, and Character designer and animator Takahiro Umehara. (10.14.07)

Angelic Pretty designers
Information about Angelic Pretty designers Asuka and Maki have been added. (10.05.07)

Twisted Tea Party 2007
Information and rules for the Twisted Tea Party has been posted. (10.05.07)

The Slants to perform
Enjoy the dance/rock blend of The Slants. Clear your cache and check out their music samples on the streaming audio player above. (10.04.07)

OLIVIA guitar auction
The auctioning of the custom OLIVIA guitar will start Oct. 28. Stay tuned for more information. (10.03.07)

Fly to PMX
Take American Airlines to LAX and receive a 5% discount on your ticket. See our Location page for more information. (10.03.07)

Press, industry & panel registration available
Please see here for press and here for industry and panel reg. (09.27.07)

hip-hop dance exhibition
.pure furisuta is an evening of dance performances and an afternoon of workshops, featuring crews from Southern California. Special guest performance from one of So.Cali's #1 b-boy/hip-hop crews, Sickstep. (09.25.07)

Loli news
PMX announces the attendance of Angelic Pretty. Designers Maki and Asuka will be participating in a variety of events, including a brunch and boutique. (09.24.07)

Time extended!
We're extending the first registration deadline due to an imminent announcement. Take advantage of the pre-reg discount. Click to register for PMX. (09.20.07)

Thee Out Mods to perform
Local j-rockers Thee Out Mods join the PMX lineup and will be playing with LiN CLOVER. (09.18.07)

LiN CLOVER to perform
Japanese band LiN CLOVER will be attending PMX as performing guests of honor. Check out their music samples on the streaming audio player above. (09.15.07)

Volunteer for PMX
Spend a few hours each day helping out PMX and earn yourself free admission and maybe more. Click for more details. (09.13.07)

Weapons policy posted
The cosplay weapons policy is now online. (09.10.07)

Online registration is open
Register for PMX now! (09.06.07)

OLIVIA guitar auction
PMX and AVEX have joined to offer up a custom guitar signed by OLIVIA and her band. Win the guitar featured in OLIVIA's "Into the Stars" PV. Auction proceeds benefit aspiring Asian and Asian-American artists. (07.07.07)

Attention all students
PMX introduces a program that allows free admission for select officers of high school and college clubs. For more information, see our Community page. (07.26.06)

Location, location, location
The Hilton hotel is now taking reservations for PMX. Reserve now and secure the special PMX convention rate. See PMX's Location page for more details, or go straight to the Hilton's page specifically for PMX. (07.06.21)
Angelic Pretty Fashion Brunch
Angelic Pretty Fashion Brunch All 16 Head Table seats sold out in less than TWO MINUTES!

The Angelic Pretty Fashion Brunch is an opportunity for fans of Sweet Lolita fashion to relax and interact with PMX Guests of Honor Maki and Asuka; brand designers. It is a rare chance to watch them discuss and reveal their work in an intimate environment.

The event will be hosted by our Guests of Honor as they preview their new Sweet Lolita fall collection. Seating is limited and requires an additional ticket purchase.

There will be two Head Tables (8 participants each) at which the two designers will be seated, 3 Inner Tables (8-10 participants each) surrounding them, and 5 Outer Tables (also 8-10 participants each).

Fashion Brunch Event Information

  • Where: Pasadena Garden, LAX Hilton
  • When: Sunday, November 11, 11:30am to approximately 1pm
  • Seating: begins at 11am
  • Tickets are on sale NOW! Sorry, all 16 Head Table seats are sold out. (TWO MINUTES!)
  • Ticket sales will close at Noon on Wednesday, November 7th.
  • No at-con tickets will be sold.
  • You must first register for PMX to attend. You can add tickets to your membership once you have registered, and pick up your tickets at PMX Registration when you arrive at the convention.
  • If you have already registered: Use ticket registration. You will need the webreg code and ticket purchase password from your registration. If you don't have one of these, follow the instructions on the ticket registration page.

This year’s Fashion Brunch will take place in the LAX Hilton’s Pasadena Garden, which offers more shade than last year’s Malibu Garden. Due to the new location as well as the outdoor nature of this event, we expect that it might actually be cool or chilly outside during this time of year. Your Lolita Hostess recommends adding a light outer layer to your ensemble. Please be mindful that this is a formal event with a dress code and code of conduct.

Seats for each pricing tier are assigned on the day of the event; no seat swapping at the Fashion Brunch is allowed.

Tickets to the Fashion Brunch are non-refundable.

Please see the Official Fashion Brunch Dress & Conduct Codes page for more information about Fashion Brunch rules.

Pricing Tiers

Head Tables (2 tables – 16 guests maximum): $100/ticket
  • Head tables include a seat with either of the Angelic Pretty designers, Maki or Asuka
  • Each head table will have a Cosplay Oneesan staff translator
  • Head table guests may participate in a group photo with the Angelic Pretty designers, and receive a professional quality print by mail after the event

Inner Tables (3 tables available, 8-10 guests per table): $80/ticket
  • These tables surround the head tables

Outer Tables (5 tables available, 8-10 guests per table): $60/ticket
  • These are the outermost tables

Fashion Brunch Menu

Upon the purchase of your ticket, you will have the option of either a meat or vegetarian entree. Please understand that once you choose your preferred entree, we will not be able to change your selection at a later date, so please pick wisely!

Both options include your choice of lemonade or iced tea, herb/whole grain rolls and butter, and dessert.

Meat Option:
  • Petite Salad Croissant Sandwiches: 1 with Tuna Salad, 1 with Chicken Salad
  • Roasted Chilled Potato Salad
  • Fresh Fruit Garnish

Veggie Option:
  • Roasted Garden Vegetable Wrap
  • Roasted Chilled Potato Salad
  • Fresh Fruit Garnish

  • Lemon Meringue Tart

Official Fashion Brunch Dress & Conduct Codes

Please Note:

Brought to you by:
The following list of rules is subject to change without notice. The Lolita Hostess has the final word concerning all appropriate forms of dress. If you are unsure, please e-mail your outfit picture to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

All tickets are non-refundable.

Example of Appropriate Attires:
  • Classic Lolita, Sweet Lolita, Wa-Lolita, Elegant Gothic Lolita, Elegant Gothic Aristocrat, Kodona & Dandy are welcomed. You may dress in whichever gender you may identify with.
  • Although Angelic Pretty is a Sweet Lolita brand, you are not required to attend the Brunch in Sweet Lolita, though it is highly encouraged.
  • Confident about your skills? You are welcome to wear your own creations. Just make sure that you follow the guidelines.
  • Skirt Length - Should be no less than 20 inches from your natural waist to the hem of your skirt. Your outer skirt should not be your petticoat.
  • Makeup - Your makeup should be natural and minimal. Please refrain from a smeared, runny or mime look. This includes excessive white powdering. Lipstick should be complimentary to your attire and avoid the usage of black or blue colors.
  • Black Tie attire is appropriate for the observer tier, as well as press. They will be seated in a specially designated location.
  • If you or your attending significant other is not Lolita, one may dress in classic White Tie attire.
  • Ceremonial military uniforms are also allowed for active/retired members with appropriate credentials of the armed forces.

Not Allowed:
  • Casual Lolita - Certain cutsews are not appropriate in this formal setting. If in doubt, please e-mail the Lolita Hostess with your photo.
  • Punk, Kogal, Visual-kei, Street Clothes.
  • Fruits/Decora - While they are colorful, this is a formal setting.
  • Ero - The ‘Brothel’ look does not work either. Please make sure your outfit for all styles is modest.
  • Guro - We're trying to eat, not vomit.
  • Themed Coordinates (Includes maids, ‘Alice’s,’ cat-eared Lolitas, etc.) - While Angelic Pretty has designed various themed sets in the past including all of the abovementioned, the Fashion Brunch is a formal event. Themed coordinates with a costume-like tone walk a fine line with cosplay. (However, please feel free to wear your themed coordinates on another day of the convention!)
  • Cosplay - This is not a cosplay event; it is a fashionable event. All cosplay ensembles are inappropriate. This includes but is not limited to:
    - Purposely replicating characters and their respective outfits from ‘Kamikaze Girls’ (Shimotsuma Monogatari)
    - Purposely replicating Angelic Pretty themed coordinates (such as those in their advertising and print campaigns) in a cosplay-like style/manner
    - Cat ears/animal ears/Chii ears/Naruto headbands/wings
    - All props and weapons
  • Dollfies, Dolls, & Toys - Due to the limited space and liability involved, all dolls and toys will not be allowed at the Fashion Brunch.

Again, if you are unsure if your outfit is appropriate for the Brunch, please feel free to send a photo of your outfit to the e-mail address listed above.

Code of Conduct:
  • Seating will be assigned to each guest on an individual basis. Seat swapping is not allowed.
  • Camera Policy - No portrait photos are allowed. However, you may take photos from your seat. Please do not try to disturb other guests, as well as the guest of honor by being too conspicuous.
  • Autograph Policy - Asking for autographs at the Fashion Brunch is strictly prohibited, as there will be other opportunities to obtain them such as at the panel. You will be escorted out promptly.
  • Cell phone, PDA & other communication devices should be set to ‘silent.’ If you must communicate using your device, please excuse yourself from the party.
  • Outside food and drinks are prohibited.

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© 2007 Pacific Media Expo
Images used with permission and are copyrighted by their respective owners.